Non-athletic activities are slower-paced and show action without emphasizing the freeze-frame of the shutter.  People like to see pictures of other people.  Look for especially great action, beyond the ordinary.

See also how expert photgraphers portray People In Action, Action, and Freeze Frame 2.
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Boy Scout Troop 174, Yorktown, NY.  Scouting Photography Pages at  http://troop174.info